Perspectives

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Notes on communication, podcasting, AI, process, and being usefully human. Short enough to read between meetings. Practical enough to use in the next one.

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Start with the End.

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Leadership

Begin with the end in mind, then go deeper. A quote, a question, and a song: what do you want your last words to be, and why?

Jon Oliff · 4 December 2025 · 2 min read

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AI AI as Operating Leverage AI is not a replacement for the people you trust. It is a multiplier on the judgement you already have, if you point it at the right work. 6 min read Leadership Be the change! We spend so much energy worrying what people think of us, when actions speak louder. Here is why leaning hard toward the thing you want to see is the most honest form of leadership. 6 min read AI Human Signal in an AI-Saturated World When anyone can generate anything, the scarce asset is a voice people recognise as real. How I think about keeping a human signal in a feed full of machine output. 6 min read Process Insight Before Idea. Idea Before Execution. The order of operations that protects a budget, insight before idea and idea before execution, and the meetings that quietly break it. 5 min read Communication More Truth, Less Content Your marketing does not need another content calendar. It needs something worth saying. On saying less, meaning more, and earning attention honestly. 6 min read Human performance Sleep Is a Business Tool Sleep is the cheapest upgrade to judgement, patience and creativity on the market. Here is how I treat rest as an operating input, not a reward for finishing. 7 min read Marketing systems Take Your Marketing In-House. Mostly. What to own, what to outsource, and the honest test for telling the difference. A practical look at building a marketing system you actually control. 6 min read Leadership Wingman Leadership Great leaders are not the hero of every flight. The real job is to hold position, read the room, and make the pilot next to you better. 6 min read Podcasting The Podcast Is the Meeting You Actually Wanted A podcast is the business meeting you actually wanted. An hour of honest conversation, on the record, that builds the relationship and the content at once. From Jon Oliff. 5 min read Podcasting Is a Podcast Worth It Before You Have an Audience? Is a podcast worth it for a founder with no audience yet? Yes. The first return is trust, relationships, and reusable assets, not downloads. 5 min read Leadership Keynote or Workshop? Choose by the Result. How to choose between a keynote and a workshop for a leadership team. Pick by the result, so your team leaves with something to do on Monday. 5 min read Podcasting Record Once. Publish for a Month. One podcast episode can feed a whole month of content. The record, extract, produce, repurpose, measure, improve method, from Jon Oliff. 5 min read Process What Survives a Busy Week Why do good processes fall apart when the team gets busy? Process is not paperwork, it is how good thinking survives contact with a busy week. 5 min read Communication When a Fireside Session Beats a Keynote A fireside podcast-style session is a hosted, on-record conversation staged live. When it beats a keynote, and how it becomes content afterwards. 5 min read Process Write the Process People Actually Follow. How to write a process your team will actually follow: the adoption loop, the knowledge loop, and the line between a document and a working system. 5 min read

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